ROCKET™ EXPLAINED IN 1 PAGE:

The fully visible online platform allows for a deeper dive into concept generation. As creative submissions arrive all stakeholders (can be provided with logins) may view and comment on submissions in real time. Our experts play a focal and direct role in creative guidance.

Touch points:

Halfway – meeting: This is a very valuable meeting as learning can be derived from early submissions. All creatives will have delivered at least 1 concept. We will share our highlights and points of view and understand yours. This can make the second half even more productive.

Creatives will be asked to modify their initial concepts and take additional guidance when completing second submissions.

Review: a final meeting is scheduled where we can review the complete project and highlight areas of interest / value.

OUTPUT

ROCKET™ OUTPUT:

Deeper concepts with the ‘big’ idea suppported with detail.

2-3 pages per concept / minimum

Inclusive of multiple, unique visuals + written explanations / answers to briefing questions