IGNITION™ EXPLAINED IN 1 PAGE:

This is a fast – but deeper dive into concept generation. As creative submissions arrive with us, we will provide higher moderation and guidance to the creatives during the project.

Touch points:

Halfway – meeting: This is a very valuable meeting as learning can be derived from early submissions. All creatives will have delivered at least 1 concept. We’ll share submissions to-date and review them with you. We will take your direct feedback and re-direct the creatives as necessary.

On 14 days projects creatives will also be asked to modify their first submissions based on feedback.

Review: A full download will be available at the end of the project. We will also meet to review the project and highlight points of value.

OUTPUT

IGNITION™ OUTPUT:

Delivers deeper concepts.

Depending on choice, a minimum of 2-3 page per concepts Inclusive of several unique visuals + writte nexplanations / answers to briefing questions