Even the world’s largest consumer products company, with hundreds of thousands of successful product and campaign launches over decades needs fresh, distinctive, and inspirational ideas to fuel its future growth ambitions. On more than 5 occasions, iNRV8™ (formerly 888™) was commissioned to do just that for one of Unilever’s iconic homecare brands, Comfort®.

Both IGNITION and ROCKET solutions have been deployed to service these creative challenges for Unilever. In each case, more than 20 concepts from creatives and strategic planners around the world were developed, curated, and delivered to Unilever within 14 days of the briefs going live. We can’t wait to see what challenge Unilever throws at us next.

Quote. “thank you … these [concepts] look great and your interpretation is correct! – [Unilever] has selected these ideas for further development and validation.”  

Lynn Zhou Collaboration Partner Unilever Home Care. Shanghai